- 3 STEPS OF MARKETING STRATEGY HOW TO
- 3 STEPS OF MARKETING STRATEGY TRIAL
- 3 STEPS OF MARKETING STRATEGY FREE
Social listening is another way to keep an eye on your competitors.ĭo searches of the competition’s company name, account handles, and other relevant keywords on social media. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Twitter or Instagram. It will also help you spot opportunities. You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.
Conduct a competitive analysisĪ competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). Odds are your competitors are already using social media, and that means you can learn from what they’re doing.
They used that information to target their ads, resulting in a 40% lower cost per referral.Ĭheck out our guide to using social media analytics and the tools you need to track them. Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. These insights allow you to refine your strategy and better target your audience. Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Here’s a simple guide and template for creating audience/buyer personas. When it comes to your ideal customer, you should know things like:
3 STEPS OF MARKETING STRATEGY HOW TO
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media. Learn everything you can about your audience
“Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”Ĭreate. “ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. Social media goals should align with your overall marketing objectives. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. If Instagram is for brand awareness, you might track the number of Instagram Story views. You may want to track different goals for different social media networks, or even different uses for each network.įor example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. Instead, focus on things like engagement, click-through, and conversion rates.įor inspiration, take a look at these 19 essential social media metrics. Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Psst: If you need examples of smart social media goals, we’ve got you covered. Without goals, you have no way to measure success and return on investment (ROI).Įach of your social media marketing goals should be SMART: specific, measurable, attainable, relevant and time-bound. The first step to creating a winning social media strategy is to establish clear objectives and goals. Choose goals that align to business objectives Set S.M.A.R.T. How to create a social media marketing strategy in 9 steps Step 1.
3 STEPS OF MARKETING STRATEGY FREE
No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes: Creating your own social media marketing strategy (video guide) These goals should align with your business’s larger digital marketing strategy.įinally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on.
3 STEPS OF MARKETING STRATEGY TRIAL
Free 30-Day Trial What is a social media marketing strategy?Ī social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.
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